Selling Secrets

Life is unpredictable Life is constantly changing, throwing us curveballs, and challenging our assumptions. The same house we thought we would live in until retirement or until our children are all grown up might need selling. And fast! There are many reasons for this to happen. Some are positive, for example, a great job offer in another City or State or a business opportunity far from your current...

Not all Realtors® are the same. Like all other professionals, Realtors have differences in their marketing and negotiation techniques. The realtor you hire should be able to maximize your profit and above all,  be stress-free. Here’s one case study that will help you spot the difference of two realtors selling the same type of property, both on the same building, same level, and just across each...

Open Houses The truth is, selling a home is no easy task. That’s why we offer a multitude of services to cover all areas of property listings for our clients. Our services include staging, professional photography & videography, 3D WALKINTOUR, premium flyers, and a dedicated website. Such efforts will convince potential buyers to walk through the open house, tour the property, and submit an...

Selling your home is a monumental undertaking that requires a lot of attention to detail. From creating the listing to helping potential buyers see your home in the best light to handling the details of the transaction, your agent will be intimately involved in the process. This means it’s important to find not just any agent but the right agent. Your agent should not only have your best interests at...

Should you take a higher offer or an offer with better terms? It’s not as straightforward as it might seem. When multiple offers are received — a common occurrence in Bay Area real estate deals — a delicate dance begins. Sellers naturally want the highest price, but it’s important to look at more than just the offer price. The terms of the deal are equally important, because each represents an...

I know what you are thinking. You must expect this article to be totally biased. I am running a brokerage, after all, and I have all the incentive to tell you to list your home with our agents, right? To many people's surprise, I face the same problem as you every day: "Where can I hire a great real estate agent?" Because I deal with this every day, I do believe there is merit in what I have to say. As...

"The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of — and then meet it." Eli Broad, American Entrepreneur, KB Home CAR.org home seller survey 2015 shows that the skill most sellers need from the listing agent is negotiating terms of sales. It is a shame for the industry that many real estate agents don't know how to negotiate for the sellers'...

When it comes to listing your property online, timing is everything. From the day of the week, to the time of the day, your property is halfway sold by listing at the right time. So which day of the week is the best time to list? Average agents Most real estate agents don't even think about this question. They just list on whichever day is convenient to them. Granted, there are lots of loose ends to...

If you followed our secret to prepare your property, you probably have one of the best looking houses in your neighborhood without breaking the bank. That's what I call "the house will sell itself condition." But wait! There is just one catch: your house will sell itself only if people know about it. Many real estate agents believe that marketing real estate means taking nice photos and entering the...

Before we launch into talking about preparing your property for sale, it's important to agree on one thing first. You are: Not selling your personal memories Not selling your tenant Not selling your furniture Not selling your personal design You are selling real estate. The first step to getting top dollar for your property is to prepare it for the market. We are not talking about...