January 2017

California has an out-migration problem. Recently released figures from the State’s Department of Finance (DOF) shows that the number of Californians leaving the state each year is on the rise. After falling significantly during the Great Recession, out-migration from California is on a four-year uptrend. The DOF reports that nearly 118,000 people moved to other states in 2016, and more than half a...

January is a great time to take a fresh look at your finances, especially if you’re saving for a home or other major purchase. Key to starting the process is making a budget. If you already have a budget, take the opportunity to re-evaluate your goals and the progress you’ve made and make any necessary adjustments. What’s your budgeting style? The term budget can mean many things. There are...

Should you take a higher offer or an offer with better terms? It’s not as straightforward as it might seem. When multiple offers are received — a common occurrence in Bay Area real estate deals — a delicate dance begins. Sellers naturally want the highest price, but it’s important to look at more than just the offer price. The terms of the deal are equally important, because each represents an...

I know what you are thinking. You must expect this article to be totally biased. I am running a brokerage, after all, and I have all the incentive to tell you to list your home with our agents, right? To many people's surprise, I face the same problem as you every day: "Where can I hire a great real estate agent?" Because I deal with this every day, I do believe there is merit in what I have to say. As...

"The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of — and then meet it." Eli Broad, American Entrepreneur, KB Home CAR.org home seller survey 2015 shows that the skill most sellers need from the listing agent is negotiating terms of sales. It is a shame for the industry that many real estate agents don't know how to negotiate for the sellers'...

When it comes to listing your property online, timing is everything. From the day of the week, to the time of the day, your property is halfway sold by listing at the right time. So which day of the week is the best time to list? Average agents Most real estate agents don't even think about this question. They just list on whichever day is convenient to them. Granted, there are lots of loose ends to...

If you followed our secret to prepare your property, you probably have one of the best looking houses in your neighborhood without breaking the bank. That's what I call "the house will sell itself condition." But wait! There is just one catch: your house will sell itself only if people know about it. Many real estate agents believe that marketing real estate means taking nice photos and entering the...

Before we launch into talking about preparing your property for sale, it's important to agree on one thing first. You are: Not selling your personal memories Not selling your tenant Not selling your furniture Not selling your personal design You are selling real estate. The first step to getting top dollar for your property is to prepare it for the market. We are not talking about...